Iceland Supermarket Belfast

Unit 24a, Park Centre, Donegall Rd., Belfast BT12 6HN, United Kingdom 4.4 (470 reviews)

Iceland Supermarket Belfast, located at Unit 24a, Park Centre, Donegall Rd., offers a wide range of groceries including bakery items, frozen foods, and fresh produce. Accessible shopping with delivery options and nearby stores like Lidl and Tesco Express.

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Supermarket

Grocery & frozen foods

Opening Hours

9 AM–9 PM (Wed-Fri)

Price Level

Budget-friendly

Delivery

Home & no-contact options

Accessibility

Parking & entrance access

Payments

Cards & mobile pay accepted

Store Overview

Located in Belfast’s Park Centre on Donegall Road, this supermarket offers a range of grocery options including bakery items, frozen foods, and fresh fruits and vegetables. The store operates with flexible hours throughout the week, including extended evening times from Wednesday to Friday, and weekend availability that accommodates various shopping schedules. Its central location places it near other retail options such as Lidl, Tesco Express, and Sainsbury's.

The store provides various amenities to enhance convenience, including grocery delivery services with no-contact options, which have been positively noted for reliability and early arrivals. It supports multiple payment methods, including credit cards, debit cards, and mobile NFC payments, while maintaining accessibility features such as wheelchair accessible entrances and parking.

Customer feedback indicates that this store is considered budget-friendly and useful for quick or emergency shopping trips, with generally positive comments about the produce quality and variety. However, some shoppers have noted that store aisles can become crowded with promotional displays, which may affect the shopping experience during busy periods. Overall, it offers practical options for those seeking value and a range of grocery essentials in a convenient location.

What Visitors Say

4.4

470 reviews

100%

43%

19%

Summary Based on 470 Reviews

Visitors to Iceland Supermarket Belfast frequently commend its affordable prices, good quality produce, and convenient grocery delivery service. Many appreciate the diverse selection, including specialty items like deer meat. The store is noted for friendly staff and ease of navigation in less crowded times. However, a common concern is that aisles can become crowded and cluttered with promotional baskets, which some find detracts from the shopping experience, especially during busy periods. Overall, it is regarded as suitable for budget-friendly and emergency shopping needs.

Great value for frozen foods Wide product variety including specialty items Friendly and helpful staff Convenient and punctual home delivery Aisles can feel cramped with offers Not ideal for extensive weekly shopping Limited store hours on Sundays

What Shoppers Appreciate

Competitive prices, especially on frozen goods
Strong selection including fresh produce and unique items
Friendly, attentive staff support
Efficient home delivery service
Accessible facilities including parking and entrances

Consider Before Visiting

Store aisles may feel crowded due to promotional displays
Not recommended for comprehensive large-volume shopping
Limited open hours on Sundays may restrict shopping plans

Store Highlights

Diverse Fresh Produce

Wide variety including specialty meats and fresh fruits and vegetables.

Quick & Easy Shopping

Store layout supports fast visits despite limited space in aisles.

Flexible Delivery Options

Offers reliable home delivery with early arrival and no-contact service.

Consistently Friendly Staff

Helpful employees enhance the shopping experience regularly.

Amenities & Services

No-contact delivery

Delivery

In-store shopping

Onsite services

Great produce

Wheelchair accessible entrance

Wheelchair accessible parking lot

Restroom

Quick visit

Credit cards

Debit cards

NFC mobile payments

Plan Your Visit

Open Now Closes 09:00 PM

Monday	09:00 AM - 05:30 PM
Tuesday	09:00 AM - 05:30 PM
Wednesday	09:00 AM - 09:00 PM
Thursday	09:00 AM - 09:00 PM
Friday	09:00 AM - 09:00 PM
Saturday	09:00 AM - 05:30 PM
Sunday	01:00 PM - 05:00 PM

Best Times to Visit

Least busyMon & Sat mornings

ModerateMonday early PM, Tuesday & Friday mornings

Most busyWed-Thu 10 AM–3 PM, Sun midday

Weekend peakSunday 10 AM–4 PM

Pro Tip: Use midweek evenings after 5 PM for a quieter experience and easier parking near Park Centre.

Store Photos

Frequently Asked Questions

The store operates Monday to Tuesday from 9:00 AM to 5:30 PM, Wednesday to Friday from 9:00 AM to 9:00 PM, Saturday from 9:00 AM to 5:30 PM, and Sunday from 1:00 PM to 5:00 PM. These hours may vary on public holidays or special occasions.

Yes, the store provides grocery delivery services including no-contact delivery for added safety. Delivery times may vary, and it’s advisable to book slots early especially during busy periods or pandemic-related demand.

Iceland Supermarket Belfast has a wheelchair accessible entrance and parking lot, making it accommodating for customers with mobility requirements. However, there are no public restrooms available on-site.

The store accepts multiple payment options including credit cards, debit cards, and NFC mobile payments, facilitating convenient transactions for most shoppers.

While many shoppers find the store easy to navigate with a good layout, some reviewers have mentioned that aisles can become cramped due to special offer baskets during busy periods, which may affect the shopping experience.

The store offers a wide variety of frozen foods, bakery items, fresh fruits and vegetables, and other groceries. Customers have highlighted the availability of unique products such as specialty meats, although product availability can vary.

This store is positioned as a budget-friendly option with strong frozen food and fresh produce selections. Nearby competitors include The Food Warehouse by Iceland, Lidl, Tesco Express, and Sainsbury’s, each offering different product ranges and price points.